Conceptualization and global execution of the brand identity and visual system for Espartéame, an artisanal esparto design project.

As Creative and Brand Director, I shaped the project’s visual narrative—from the strategic philosophy rooted in ethnography and sustainability to its practical application. My responsibilities spanned from designing the custom interlocking logotype and selecting the corporate color palette and typography to overseeing packaging, stationery, and digital integration, ensuring a sophisticated balance between traditional craftsmanship and contemporary design.