Development of the visual identity and packaging line for the HORECA segment of Incarlopsa, one of the leading companies in the Spanish meat sector with an international reach.

The project required articulating the brand architecture for the professional channel, balancing the heritage and reliability of the parent company with a visual language tailored to the needs of the restaurant and hospitality industry. A technical and appealing packaging system was designed that projects the highest product quality, optimizes the information hierarchy for the professional buyer, and reinforces brand presence in a competitive environment.