Visual conceptualization and packaging strategy for the launch of Mädelsabend, the new product line by the German confectionery company Tri d’Aix International.

The project involved art direction for the product, positioning a traditional category (marshmallows) toward a value proposition focused on shared experience and emotional connection with the consumer. Through a differential design, we transformed the product into a gift-oriented object of desire, optimizing its visual appeal and impact at the point of sale.