Art direction and graphic design for the inaugural edition of the Region of Murcia Job Fair, spearheaded by the Regional Employment and Training Service (SEF).

The project involved creating the visual concept and brand identity from scratch, defining a dynamic and accessible language to connect public administration with citizens and businesses. I led the visual system rollout across multiple touchpoints—from wayfinding and spatial layout design to optimize foot traffic during the event, to large-format outdoor advertising and digital/social media campaigns.